Free Kindle Books by Multi-Genre Author Catherine Vaughan

Go on Amazon to get a FREE COPY:  Friday 20th May + Saturday 21st May 

♡ P o e t r y ♡
“The Quarter Life Crisis Poet: a collection of poems on pain, heartbreak and defiance by a twenty-something
http://amzn.to/1TNnunp

♡ H e a l t h | G u i d e ♡
“How to Heal Eczema Naturally: A Quick Self-Help Guide to Learn the Secrets of Healthy Skin”
http://amzn.to/1SUdjyk

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Visual Merchandising

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There was a designated spot in the window for the Picture book signing, the poster’s were made by Head Office.

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At the Heart of the Children’s department was a noticeboard that promoted the event and the latest release at the time: “Superworm” which was illustrated by Axel Scheffler. In store we ensured to have promotional material to highlight the beloved Gruffalo, Donaldson’s back-list of books and related products such as these cute plush toys hanging on the board!

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The actual signing took place (where I’m standing)  in the kids department next to the fittingly age-related under 7’s area where picture books also live.

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This is the display I made. It includes Donaldson’s most popular picture books plus other editions her beloved character’s are found in such as baby board books, puzzles and stationary. This is a unique selling point because it provide’s customers with a broader range of products from mini board books for babies in buggies, to pencil cases for school kids and non-book items and collectibles for fans young and old!

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The front of store/F.O.S. is prime retail space for booksellers so more of Julia’s back-list was on display including her early reader’s selection of books.

Top Visual Merchandising Tips:

  1. Put display’s in prime retail spots such as front of shop.
  2. Make the display creative and eye-catching.
  3. Incorporate a broad range of products i.e. books in various editions and non-books such as stationary or toys.
  4. Keep it age or theme appropriate.
  5. Mention your displays to customer’s. If they are specifically asking for Julia Donaldson picture books show them a relevant display, let them be immersed in the product choices. Invite them to pick up the books so they know the display is not just to look at, they can help themselves to the items.

The Waterstones Hereford Julia Donaldson Signing 27th September 2012

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It’s been three years since Hereford Watertsones bookshop had the Queen of Picture Books grace her presence in this most quiet and small city. Three years ago I was the multi-tasking account sales manager, event-planning bookseller running the children’s department. I also had the privilege of hosting my first ever book-signing for the one and only Julia Donaldson.

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It was a chaotic time, it was back to school season and a lot was going on. I had newly taken on the kids department and was learning the ropes. It was all perfect timing!100_0438A  100_0439A

The day after I got confirmation that Donaldson could come to Hereford we had a visit from both a Divisional and Regional Manager and you can imagine how impressive it was to hear that not I been with the company for almost half a decade, but in less than three months into my new Kids Bookseller role I had a Top-Selling Children’s Author come to our store for a signing. It was nothing short of Catherine Vaughan’s Magic & Manifesting + Talent….

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It was a lot of hard work but I learned a lot on the go and it was an experience to encapsulate what I do best: organization and magic! People wander how someone with no event-planning experience can accomplish such a huge task. I just respond saying I learned everything I needed to know about events management from reality television. And it’s true! Thank you Kimora Lee Simmon’s: Life in The Fab Lane TV show.100_0444A  100_0445A  100_0447A      100_0451A

This is me in the Kid’s department.

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The 1st customer who queued up was a Super Fan! She had nail art of The Gruffalo character’s on her hands- Wow!    100_0457A        This is Julia signing my hardback copy of “Superworm.”100_0467A

Here is my specially dedicated copy of “Superworm.” I was so delighted that Julia was happy with the running of the event!

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Paperback Publications.


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Allow me to introduce myself, my name is Catherine Vaughan I am the Founder and Creator of Artsy Jolie Girl and an Indie Author. There are many future publications ranging from non-fiction well-being guides to fiction, the first Novella shall be part of a trilogy chronicling a Bohemian Love Story.

“The Quarter Life Crisis Poet: a collection of poems on pain, heartbreak and defiance by a twenty-something.” This is my first collection of poems where I poetically divulge my secrets and many other veiled tragedies. ISBN: 978 1515247 609

Ignore em’, trash em’. Rolling with Rowling…

“You’ll never make money writing children’s book,” said an Authors agent. Then you’re faced with 12 rejections of your manuscript. What now? What next?

Why bother?

What now? Hand your book proposal to another Publisher. What next? Get your book published. Why bother? Because you have worked hard to craft and polish your children’s book manuscript, you feel compelled to get the story published, and why not just go for it? Hmmm 12 publisher rejections is a lot. Maybe you won’t make any money with this book, maybe the children’s genre is not a safe bet?

It’ll never succeed, this was all a wasted effort. I’ll stop. That’s it, enough is enough. Maybe the agent and publishers are right. My book is pointless, it won’t sell.

What if J.K Rowling had ended her thought trail on the above sentiments? 12 manuscript rejections, the utterance of children’s book not making money by her own literary agent. This all happened to the author of the multi-million selling Harry Potter books. What if she never got past no, never got past the disbelief, past the disappointments? She’d be just like the rest of us. Nothing wrong with that. But think of all that she would have missed out on: the film and franchise of her beloved Harry and becoming the World’s 1st Billionaire Author! She still is like the rest of us: enjoying family, taking the bus with the same insecurities and same desire for happiness in life.

So sometimes we have to ignore the critics say eff-U to those lacking faith in your genuine brilliance and trash the insecurities to do what you were born to do, even if it just means getting it outta your system and completing a goal.

Sometimes so called experts o the highly experienced are wrong. Sometimes you have to get their opposing views outta your head because they are just plain wrong and they are more than opposing you they are oppressing you. True leadership and brilliance is rare and sometimes a Ph.D is meaningless other times not. It’s a constant weighing up and making black and white what we do and what we hear.

First analyse and rigorously dissect the good, bad and ugly of your work or goals. If it is truly good enough go for it. Focus on it:

Follow

One

Course

Until

Successful

And then you meet the gatekeepers they say no. Plough through or find another passageway to get into. The CEO, the project manager or the publisher says no. Is it true what they are saying? Sometimes it might not be. You cannot disregard specialist’s. But other times you may have to. That’s the hard part, having to efficiently identify that distinction. Sadly all the titles, qualificatiosn and experience can be futile, and their opinion is simply an abyss into Hell if you follow their ‘advice’.

Ignore them and you may be taking the Stairway to Heaven or Highway to Hell. That’s a distinction to figure out later when you hit the Big Time!

Copyright © 2015 by Catherine Vaughan All rights reserved. This article or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the blogger except for the use of brief quotations in non-commercial uses permitted by copyright law.

🎀 🎁 📘 F-R-E-E Gift 4 U 📘 🎁 🎀

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So to celebrate the Bank Holiday you can Download and Read my 1st collection of Poems for Free.

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Title: “The Quarter Life Crisis Poet.” By: Catherine Vaughan  ASIN: B00XUQIMPQ