From BoredPanda.com
There was a designated spot in the window for the Picture book signing, the poster’s were made by Head Office.
At the Heart of the Children’s department was a noticeboard that promoted the event and the latest release at the time: “Superworm” which was illustrated by Axel Scheffler. In store we ensured to have promotional material to highlight the beloved Gruffalo, Donaldson’s back-list of books and related products such as these cute plush toys hanging on the board!
The actual signing took place (where I’m standing) Β in the kids department next to the fittingly age-related under 7’sΒ areaΒ where picture books also live.
This is the display I made. It includes Donaldson’s most popular picture books plus other editions her beloved character’s are found in such as baby board books, puzzles and stationary. This is a unique selling point because it provide’s customers with a broader range of products from mini board books for babies in buggies, to pencil cases for school kids and non-book items and collectibles for fans young and old!
The front of store/F.O.S. is prime retail space for booksellers so more of Julia’s back-list was on display including her early reader’s selection of books.
Top Visual Merchandising Tips:
Hey guys!
So to celebrate the Bank Holiday you can Download and Read my 1st collection of Poems for Free.
Title: “The Quarter Life Crisis Poet.” By: Catherine VaughanΒ ASIN: B00XUQIMPQ