There was a designated spot in the window for the Picture book signing, the poster’s were made by Head Office.
At the Heart of the Children’s department was a noticeboard that promoted the event and the latest release at the time: “Superworm” which was illustrated by Axel Scheffler. In store we ensured to have promotional material to highlight the beloved Gruffalo, Donaldson’s back-list of books and related products such as these cute plush toys hanging on the board!
The actual signing took place (where I’m standing) in the kids department next to the fittingly age-related under 7’s area where picture books also live.
This is the display I made. It includes Donaldson’s most popular picture books plus other editions her beloved character’s are found in such as baby board books, puzzles and stationary. This is a unique selling point because it provide’s customers with a broader range of products from mini board books for babies in buggies, to pencil cases for school kids and non-book items and collectibles for fans young and old!
The front of store/F.O.S. is prime retail space for booksellers so more of Julia’s back-list was on display including her early reader’s selection of books.
Top Visual Merchandising Tips:
So to celebrate the Bank Holiday you can Download and Read my 1st collection of Poems for Free.
Title: “The Quarter Life Crisis Poet.” By: Catherine Vaughan ASIN: B00XUQIMPQ