@realDonaldTrump is evil. Remember evil lives and evil loves…

As I wrote this time last year in November 2015… Link here.

#JustSaying

All he has to do is keep quiet be a little more mild-mannered and BOOM everyone will think he’s an upstanding gentleman and credible. I sincerely and seriously believe he will become President. I’m not saying I want him to be. It’s purely on the basis of his huge global platform, his ingrained presence in many minds and deep understanding of financial engineering and contacts combined with his showmanship. It doesn’t matter that people hate him he is a candidate unlike any other: an irresistible combination of outrage, charm, unsettling/non-specific policy positions plus his recent tactic to inject some sensibility is a #winning formula. He’ll be golden.

I always knew Trump would get this far, but y’all didn’t believe me. How did I know? Because I understand the power of celebrity. ‘Celebrities’ are a dominating force, I wouldn’t underestimate them.

Above in the interview on Good Morning America (GMA) in October 2016 is frightening because Trump seems so decent, but he’s NOT, he’s just playing a game that many are falling for.

Keep in mind that evil lives and evil loves. Evil is deceptive, evil is subtle. It’s not just serial killers that are evil. There are many forms of evil but you are all too blind to see it. In previous years it was apparent Trump had a dark side, anyone can see he’s a bully, he’s selfish and cunning. I just assumed he was greedy and heck maybe has the odd extra marital affair and is an ego-driven maniac. He’s worse. He’s uncontrollable, manipulative and cannot be reasoned with. He would be impossible to cooperate or work in any functional capacity in the White House. Yes he’s charming, yes he’s glamorous and has built an impressive Real Estate career but you need to understand the vested interests of a soul. Previously I just though he was power-hungry. Yet step back and take a moment to reflect of his life. He’s 70 years old and amassed a huge fortune, he’s had the beautiful wives and accomplished children he has built a global empire… What is he after? There is no answer. Trump is not even in the driving seat of his ambitions, he’s just a maniac. He’s illogical, unreasonable and dangerous. This recent disclosure by Richard Branson should raise concerns. He is not an atypical avarice-filled businessman there’s something darker in the surface akin to Hitler and Mussolini.

If he really wants one last final challenging goal in life why not harness his real estate acumen into BUILDING AFFORDABLE HOUSING FOR LOW TO MIDDLE INCOME FAMILIES? NOT run for Presidency.

America needs to rise above their craving for entertainment. Politics is not an entertainment arena it’s a decision-making one with ramifications worldwide. One must be prudent and rational when selecting a President not seeking novelty, drama and excitement. Such preferences belong to imbeciles. Don’t be one of them.

A notable factor of Kim Kardashian being held at gun point and staying off social media has helped prevent the possible momentum of her potentially and nonsensically blurting out foolishly that she may vote for The Donald or compliment him in any way.  (Don’t underestimate celebrity- God forbid she makes her social media comeback in the next few hours and shows her support for this maniac.)

Back to Trump, his treatment of women has been despicable and women working in the White House have every right to be fearful of him, men too because he’s a manipulator and a LIAR: he cannot be trusted. Even if the natural check and balances of government is applied he could still wreck havoc in power purely from his remarks in the media it would offend fellow world leaders and institutions the world over. He could ignite anger and terror on foreign nations and America’s reputation will be forever ruined if he is elected as President this week.

The only hope we can glimmer from his dangerous astronomical rise in politics is pray, and I mean pray that he is only being put so highly on a pedestal as one final attack by karma to push him off it this week. It’ll be a fall to ruin him though it will not stop him. He would only cunningly use it to his advantage and incite rumors of corruption in the voting system. Riots would break out. Donald can appeal to the masses who lack critical thinking skills as his vicious accusations sound like profound revelations on unknowing minds. Donald Trump would say: “Oh I didn’t win, you see that, American democracy sucks. The media are out to get me. They set me up. Cast another vote, do a recount….” And he would go on and on. Surely enough media outlets have rightly openly supported Clinton. YET FOOLISH MINDS WOULD FALSELY ASSUME CORROBORATION AS A SIGN OF CAUSATION THUS PROOF.  People could see this open support for Hillary as evidence that Trump was right in saying the media are turning against him. Well excuse me Mr Trump but YOU HAVE BEEN AGAINST EVERYONE: people of various races, socio-economic backgrounds and disabled people the list is endless. That is evil. See the sign folks. When he mocked that disabled reporter that was the absolute last straw for me.

Those with lesser cognitive analytical skills who have doubts in the system have sadly believed the outrageous accusations and or claims made by Trump throughout his volatile campaigning as true because they lack the skills to analyse and understand the concept of bias and manipulation tactics. Donald blurts out contaminated truth and lies with the potent cocktail concoction of fiery speech and moments of calm.

He is detrimental to Western democracy and if he gets into power chaos will ensue on a global level. Trump will ask students to repay their loans at an astronomical level and time period. People will revolt. We have never been more ripe to have the new world order implemented. The dollar could easily collapse at any point with him in power. You will want to flee the land of opportunity with Donald in power, if you don’t feel like fleeing he’ll sure as hell want to kick you out. Stop the breaches in logic America. Analyse Trump’s behaviour, see him for what he is: a maniac. You do not understand how easy it is to ruin American society how easily water sources, electricity and such essentials can be cut off and controlled purely for someone’s financial gain. Think Trump wouldn’t do that with his array of connections? Think again. And think correctly this time.

There is nothing to gain having Donald Trump in power. Nothing.
He’s a Master of Manipulation. He’s playing you all BIG time.

Sadly Hillary doesn’t have much appeal, but at least with Clinton it will be same old same old. She’s your standard politician and the sane option.

Despite my earlier belief in a Trump prominence in the run up to the elections that I could forsee ahead of everyone else as I just always knew Trump would get this far. I actually now  believe Hillary will get the job. 

I truly believe and know that this week TRUMP WILL LOSE EVERYTHING. He won’t just lose the election he will lose his wife, family, colleagues and wealth. His business will crumble he has tarnished the brand he has so tirelessly built his whole life. Trump will be a laughing stock. Art of the deal: comeback NO more. He is surrounded by intelligent people, his wife must feel so much shame and no doubt this campaign has been devastating on their marriage after the allegations and audio and video footage of his misogynistic treatment of women and sexual harassment of women. His children probably secretly despise him and after his failure at running for Presidency they will depart to save their career and livelihood. Get ready to be alone Trump. Nobody wants you.

We have to take a moment to consider and appreciate the fact that we currently have Barack Obama as US President. That was a landmark and incredible decision the American voters actively selected twice! The American people chose right and I believe the American people will choose right again by voting for Clinton and making Hillary the first woman President of the United States.

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America, your country and the rest of the world needs your sensible and reasonable compliance to vote for the logical, sane and right candidate.

God Bless you America

Vote Hillary Clinton tomorrow!

 

Catherine Vaughan – Hereford’s Millenial Poet and Author

💝 My first ever review about my 🎤 🔊 1st Solo Poetry Performance 🔊 🎤 on 03.03.16 @ De Koffie Pot Cafe.
Written by the M Cuadra from the fantastic culture and events website: HerefordCityCentric.com a wonderful website about places to eat/visit/and do on in my Hometown Hereford. Visit their website today! And who knows maybe it will inspire you to visit the quaint city of Hereford located in England near the Welsh borders. 💝

Hereford City Centric Retail & Culture Blog

Catherine Vaughan Book & Poetry Reading at De Koffie Pot March 3, 2016

Arriving slightly late to the reading by Catherine Vaughan,  I can’t help but feel anxious that I missed out on of some of this lady poets carefully crafted outpouring, and the whimsical and energetic approach in which she passionately read through her material.

I arrived to an aptly poetic atmosphere; the room was beautifully lit with candles illuminating the oak beams on the ceiling, and the tables almost completely packed with humans keenly hanging on to every word. Catherine had reeled them in, I would be next. De Koffie Potholds many events in this room on the first floor of the converted stables nestled alongside the River Wye. A charming setting difficult to parallel in the city unless you boast any sort of river front property.

Reading from her poetry book ‘The Quarter Life Crisis Poet: A Collection of…

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Facebook Event Listing for Poetry Night this Thursday 3rd March

FB event listing

Hey guys!

If you’re in Hereford this Thursday check out this event on my official Facebook page. If you can come please hit the going button.

And while you’re on Facebook why not click L I K E to show your support on my fan page.

Thank you!

– Love Catherine xoxo

 

How to organize a Successful Book-Signing (even if you have no experience!)

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Event organizing essentially requires an the execution of the essentials: (1) books/product availability; (2) suitable space to host the occasion and (3) promotion to guarantee attendance of the event. Then it is simply a matter of organization and deadlines. Always be methodical, ask for help if need be and delegate. Good Luck!

Before the Event:

  1. Contact the Publisher of the Author you want a signing with. Get the exact date and times confirmed a.s.a.p. usually subject to Publicist’s approval. Get the Publicist’s contact number.
  2. Inform all staff and line manager’s of event plans.
  3. Promote, promote, promote! Contact head office and the marketing team/ P.O.S people and ensure you have the appropriate banners ordered specify event details and photo of the Author’s latest book on it etc. Contact the publisher’s again to see if they have promotional material and relevant P.O.S to use in store and in the bookshop window.
  4. Promote some more! Email any outside groups that may be interested in attending event. In this instance I was the account sales manager and often ordered books for nearby schools. I created a tailored and personalized email to each nursery and primary school inviting them to the event. I attached the ready made fliers and asked if they could be posted on the school’s bulletin board and or P.T.A meeting. (Top Tip! Usually only 2% of people will respond to promotional emails- so don’t fret if people don’t email back. They’ve got the message that is all that matters.)
  5. Order stock! Include the latest releases and selected back-list. Highlight that it is event stock.
  6. Don’t hesitate to use delegation to get things done!
  7. Plan out the actual day of the signing in advance, how many staff you need on the day. Make sure every facet of the event is covered. The devil is in the detail. The components of the event are: bulk amounts of the author’s books (get the right amount), space for the signing and logistics. Ensure the publisher is informed of travel requirements whether it be parking spaces, distance from train station etc. Make sure there will be plenty of cash for said date. Tills must be filled with maximum cash. Have the event banner and table plus belt barriers available at hand in the stock room.
  8. Actively engage and inform customers of the event and hand out relevant promotional material in the run up to the event. Try to get sales of the author’s books before the signing. Highlight the importance of customers purchasing stock before the event in case they sell out on the day. This will prevent chaos on the day of the signing.
  9. Get active on social media, highlight the event on any given media platform that you already use. #Hastagawaaaay Upload event listings on website and local newspapers and/or radio.
  10. Have a special thank you card ready for the Author and their Publicist. Gifts are optional!

On the Day of the Event

  1. Have spare sharpie pens and water at hand on the day.
  2. Have the author’s books in prominent places, near the front of store and also near the signing table. Make the displays creative and eye-catching.
  3. Have someone on stand-by topping up the display shelves so customers can readily purchase books.
  4. Ensure customers are aware of the layout of the signing and where it will be held etc.
  5. Have post-it notes and sharpies ready so customers can have their books dedicated to someone.
  6. Whilst customers are queuing speak with them share their excitement and check they have purchased the book(s) they want signed. If customer’s want their books dedicated attach post-it notes on the page the author is to sign on. Text must be in CAPITAL LETTER’S to prevent confusion and error. Check that the queue is kept in an orderly fashion.
  7. Adjust the room temperature if need be. Ambiance is everything.
  8. The Author may arrive bang on the start time so they must be greeted and escorted over to their signing table swiftly. Subsequently invite the first customer over when the signing is ready to commence. The Publicist will be standing next to the Author, try to have a bookseller nearby as well.
  9. Check that customer’s are aware when the event is ending, usually there will be a natural dwindling down. Event running times are sometimes a little extended depending on how the queue is.
  10.  If you want extra store stock signed have these open on the page to be signed stacked up together kept in the stock room.They can be signed after event.

After the signing:

  1. Thank the customers for attending!
  2. Huddle around the author and make sure they have a breather and a drink.
  3. Enjoy the moment.
  4. Get the store stock signed.
  5. Give the Thank you cards and gifts. (Personally I had some nibbles ready in the staff room- should the Author wish to stay and rest for a moment.)

Visual Merchandising

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There was a designated spot in the window for the Picture book signing, the poster’s were made by Head Office.

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At the Heart of the Children’s department was a noticeboard that promoted the event and the latest release at the time: “Superworm” which was illustrated by Axel Scheffler. In store we ensured to have promotional material to highlight the beloved Gruffalo, Donaldson’s back-list of books and related products such as these cute plush toys hanging on the board!

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The actual signing took place (where I’m standing)  in the kids department next to the fittingly age-related under 7’s area where picture books also live.

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This is the display I made. It includes Donaldson’s most popular picture books plus other editions her beloved character’s are found in such as baby board books, puzzles and stationary. This is a unique selling point because it provide’s customers with a broader range of products from mini board books for babies in buggies, to pencil cases for school kids and non-book items and collectibles for fans young and old!

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The front of store/F.O.S. is prime retail space for booksellers so more of Julia’s back-list was on display including her early reader’s selection of books.

Top Visual Merchandising Tips:

  1. Put display’s in prime retail spots such as front of shop.
  2. Make the display creative and eye-catching.
  3. Incorporate a broad range of products i.e. books in various editions and non-books such as stationary or toys.
  4. Keep it age or theme appropriate.
  5. Mention your displays to customer’s. If they are specifically asking for Julia Donaldson picture books show them a relevant display, let them be immersed in the product choices. Invite them to pick up the books so they know the display is not just to look at, they can help themselves to the items.

The Waterstones Hereford Julia Donaldson Signing 27th September 2012

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It’s been three years since Hereford Watertsones bookshop had the Queen of Picture Books grace her presence in this most quiet and small city. Three years ago I was the multi-tasking account sales manager, event-planning bookseller running the children’s department. I also had the privilege of hosting my first ever book-signing for the one and only Julia Donaldson.

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It was a chaotic time, it was back to school season and a lot was going on. I had newly taken on the kids department and was learning the ropes. It was all perfect timing!100_0438A  100_0439A

The day after I got confirmation that Donaldson could come to Hereford we had a visit from both a Divisional and Regional Manager and you can imagine how impressive it was to hear that not I been with the company for almost half a decade, but in less than three months into my new Kids Bookseller role I had a Top-Selling Children’s Author come to our store for a signing. It was nothing short of Catherine Vaughan’s Magic & Manifesting + Talent….

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It was a lot of hard work but I learned a lot on the go and it was an experience to encapsulate what I do best: organization and magic! People wander how someone with no event-planning experience can accomplish such a huge task. I just respond saying I learned everything I needed to know about events management from reality television. And it’s true! Thank you Kimora Lee Simmon’s: Life in The Fab Lane TV show.100_0444A  100_0445A  100_0447A      100_0451A

This is me in the Kid’s department.

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The 1st customer who queued up was a Super Fan! She had nail art of The Gruffalo character’s on her hands- Wow!    100_0457A        This is Julia signing my hardback copy of “Superworm.”100_0467A

Here is my specially dedicated copy of “Superworm.” I was so delighted that Julia was happy with the running of the event!

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