Visual Merchandising

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There was a designated spot in the window for the Picture book signing, the poster’s were made by Head Office.

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At the Heart of the Children’s department was a noticeboard that promoted the event and the latest release at the time: “Superworm” which was illustrated by Axel Scheffler. In store we ensured to have promotional material to highlight the beloved Gruffalo, Donaldson’s back-list of books and related products such as these cute plush toys hanging on the board!

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The actual signing took place (where I’m standing)  in the kids department next to the fittingly age-related under 7’s area where picture books also live.

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This is the display I made. It includes Donaldson’s most popular picture books plus other editions her beloved character’s are found in such as baby board books, puzzles and stationary. This is a unique selling point because it provide’s customers with a broader range of products from mini board books for babies in buggies, to pencil cases for school kids and non-book items and collectibles for fans young and old!

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The front of store/F.O.S. is prime retail space for booksellers so more of Julia’s back-list was on display including her early reader’s selection of books.

Top Visual Merchandising Tips:

  1. Put display’s in prime retail spots such as front of shop.
  2. Make the display creative and eye-catching.
  3. Incorporate a broad range of products i.e. books in various editions and non-books such as stationary or toys.
  4. Keep it age or theme appropriate.
  5. Mention your displays to customer’s. If they are specifically asking for Julia Donaldson picture books show them a relevant display, let them be immersed in the product choices. Invite them to pick up the books so they know the display is not just to look at, they can help themselves to the items.

Hay Festival 2014: What it Looks like/What to Do/Where to Go? (Part 2)

JpegThere is an island spot where you can sit on the free deck chairs but it was a drizzly day and it was not worth getting mud on my shoes to sit there. With better weather it’s an opportune time to read and wait in between events. 🙂

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The venues are clearly sign posted and there are lot’s of stalls and random things to look at. All good fun for any age and if you have children 🙂JpegJpegJpegThere was a charming blackboard of quotes and wishes people wanted to accomplish before they die. Again my phobia of mud paralysed me from walking over and jotting down my very modest bucketlist: a luxury holiday in the Maldives, publish lot’s and lot’s of books, fall in love, eat Beluga Caviar with Lord Disick and go shopping with Mark Francis Vandelli and Ooooo meet Louis Theroux! 😛Jpeg

The onsite Bookshop:

This is where you can purchase new and some backlist titles of the writers and authors in attendance. Also the book-signings take place here too!

Check out my video from my Youtube Channel: Catherine Vaughan for behind the scenes views!

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