The Waterstones Hereford Julia Donaldson Signing 27th September 2012


It’s been three years since Hereford Watertsones bookshop had the Queen of Picture Books grace her presence in this most quiet and small city. Three years ago I was the multi-tasking account sales manager, event-planning bookseller running the children’s department. I also had the privilege of hosting my first ever book-signing for the one and only Julia Donaldson.


It was a chaotic time, it was back to school season and a lot was going on. I had newly taken on the kids department and was learning the ropes. It was all perfect timing!100_0438A  100_0439A

The day after I got confirmation that Donaldson could come to Hereford we had a visit from both a Divisional and Regional Manager and you can imagine how impressive it was to hear that not I been with the company for almost half a decade, but in less than three months into my new Kids Bookseller role I had a Top-Selling Children’s Author come to our store for a signing. It was nothing short of Catherine Vaughan’s Magic & Manifesting + Talent….

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It was a lot of hard work but I learned a lot on the go and it was an experience to encapsulate what I do best: organization and magic! People wander how someone with no event-planning experience can accomplish such a huge task. I just respond saying I learned everything I needed to know about events management from reality television. And it’s true! Thank you Kimora Lee Simmon’s: Life in The Fab Lane TV show.100_0444A  100_0445A  100_0447A      100_0451A

This is me in the Kid’s department.


The 1st customer who queued up was a Super Fan! She had nail art of The Gruffalo character’s on her hands- Wow!    100_0457A        This is Julia signing my hardback copy of “Superworm.”100_0467A

Here is my specially dedicated copy of “Superworm.” I was so delighted that Julia was happy with the running of the event!