#Imfeelinit

New Zealand brand Lonely picked out two models for its SS16 campaign - Paloma Elsesser, left and Arvida Byström, right - because it admired their values and felt that the women were 'more than a pretty face'

Swedish artist Arvida Byström poses in a multi-strap black lace bra for Lonely's SS16 'Jessie' campaign. She often posts self-portraits proudly flaunting her leg and armpit hair on social media

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