When Beyoncé met Terry Richardson. (2013)

bey3Beyoncé’s photoshoot for GQ magazine shot by Terry Richardson encapsulates everything about the post-noughties era we are in. Let’s start with that hairstyle.

The extremely highly placed bun a.k.a. The Basic Bitch Bun. Still worn with wildfire vigor by “extra regular girls.” The setting of a minimalist interior echoes the growing surge in simple-living. Throwback continues to be the word du jour and that is made manifest by the Warhol-esque image of Beyoncé on the wall behind her asserts all that Andy stood for: fame, making the ordinary extraordinary and embracing the All-American. The entire photograph itself reflects just that with irony thrown in for good measure.

Why is one of the most extraordinary woman on the planet having her her up in the “extra regular girl” style? The newspaper she holds is angled to show the word “sanity” and one can  assume the folded prefix part prints the letters “i” and “n”. An All-American baseball sports sweatshirt lies on the couch with her. Her glasses perhaps represent the thriving pseudo-intellectualism rife on the internet or she’s copying Terry’s signature look.

Having always thought Richardson’s aesthetic was always the same, like his photos could be viewed as having been taken on the same roll of film even if the photos are decades apart. Today I notice the  subtle shifts in his work. When you look closely his images really do tell you how new or old the shot date was. Terry Richardson has done an excellent job of capturing the post-noughties zeitgeist and as always we will appreciate it more years after seeing the photo.

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